A juggling performance company founded by a Vanderbilt University graduate student has partnered with the Vanderbilt-Ingram Cancer Center on a social media project to raise awareness about testicular cancer.

Catch It Early, an outreach initiative of Playing By Air Productions, takes a humorous and somewhat irreverent approach to cancer prevention with a new YouTube video aimed at men ages 15-34, who are most at risk for developing testicular cancer.

“Putting the information out there isn’t enough,” said Jacob Weiss, founder of Playing By Air Productions, which uses juggling and variety entertainment to produce messages for causes and organizations. “We know we have to first get their attention, and combining eye-catching juggling with new interactive technologies is ideal for reaching this particular audience.”

Read the full story at vicc.org